Paul Giraldo

Master of Arts, New Media Journalism

Internet Marketing Graduate Certificate

Bachelor of Science, Management Information Systems

Email Marketing Coordinator

• Managed daily email marketing campaign deployments with IBM Watson. • Built, tested, and deployed HTML email campaigns. • Managed creative assets and data.

Freelancing

• Implement email marketing with Mautic email automation. • Create web content (copy, blogs) and video testimonials.

Content Specialist

• Wrote web title ads, descriptions, and specifications of new scientific products. • Created tables for each product and kit variation (size, color, type, material). • Added and updated content into the PIM eCommerce platform.

Email Marketing Analyst

• Performed setup, code testing & QA, copy, generated list segmentation and deployed email campaigns for clients through the company’s email marketing platform. • Reduced the time to gather end-of-year measurable campaign results for 1,000+ email campaigns from 100 hotels and producing $12 million. • Simplified and documented a repeatable process for the team’s daily operations to support 3 and 6 days turnaround time. • Developed campaigns as a member of an internal email marketing production team of strategists and graphic designers.

Content Writer

• Collaborated with a team of creatives to develop the content marketing and organic client acquisition on Boldtech.co’s social media and website. • Focused on creating content for business owners and managers in health and wellness verticals (blog posts, presentations, email, web copy, social media, branded collateral).